Introduction to Longnan Xiangyu Olives Development Co.，Ltd.
Longnan XiangYu Olive Development Co., Ltd was established in 1997. The reason why the trademark is called XiangYu which has the similar sound of China’s previous premier Chou’s first name is that the company aims to show respects to premier Chou, the pioneer of Chinese olive business. At present, the company has developed into a comprehensive enterprise integrating olive seedling breeding, intensive cultivation, large-scale planting, scientific and technological R&D, intensive processing, marketing, and industrial tourism. The company offers such six series of products as olive oil, olive health products, original skin care products, olive wooden products, olive drinks, olive snack foods. Xiangyu olive Mingui Soft Capsules among these products has obtained the invention patent for filling the blank of domestic oil health products.
In 2014, XiangYu Olive Ecological Industrial Park, covering an area of 180.86 mu and with 682 million RMB yuan investment in total, begun construction. The park will be built with agricultural technology park, olive culture Expo park, scientific R&D demonstration park, experience park and health-themed leisure park. When it gets finished, it is expected that the enterprise’s comprehensive output and profit and taxes will hit 820 million RMB yuan and 106 million RMB yuan, respectively, offering 500 job opportunities. The first-phase project Sunshine Factory was built and put into production in 2015. With three imported original cold-pressed olive oil production lines in operation, 560 tons of olive fruit can be processed in a day. Oil depots with international standardization (oxygen insulation, consistent heating and lightproof) were built, which can effectively keep themselves from being oxidized by ultraviolet radiation and air, and retain the active ingredient in olive oil. 150,000 bottles can be filled every day. Professional QC team works to provide 24-hour real-time monitoring and make sure that working procedure is under strict control.
Xiangyu Company is an enterprise twice invited to participate in the drafting of national standards for olive oil. The trademark “Xiangyu” has been identified as “China Well-known Trademark” by the State Administration for Industry and Commerce in 2013. In 2014, it was identified as "The First Batch of National Forestry Key Leading Enterprises" by the former State Forestry Administration. In 2016, it has been approved as “National Key Leading Enterprise of Agricultural Industrialization” by the Ministry of Agriculture and other eight ministries and commissions. In 2015, it was approved by the former State Forestry Administration as the "Product Research and Development Base of the Oil Olive Engineering Technology Research Center of the State Forestry Administration". In 2016, it was approved by Gansu Provincial Department of Science and Technology as "Gansu Province Olive Oil Processing Technology and Quality Control Engineering Technology Research Center". In 2018, with the approval of the Provincial Academician and Expert Working Leading Group, the first academician and expert workstation in the olive industry was established. It was approved as “Gansu Province Olive Processing Technology and Quality Control Engineering Technology Research Center” by the Provincial Science and Technology Department, and established the first academician expert workstation in the industry. In 2019, it won the Sixth Quality Award of Gansu Provincial People's Government, in the same year, it obtained the first certificate of extra virgin olive oil in China, and the Demonstration Processing Enterprise of the National Reliable Grain and Oil Demonstration Project. In 2020, it has won the provincial and national "green factories" successively.
In recent years, Xiangyu brand extra virgin olive oil has won 45 awards including gold, silver and bronze in international olive oil competitions in the United States, Japan, Israel, Italy, Greece and so on, and has been rated as “the best extra virgin olive oil in the northern hemisphere” in Australia in 2017. It was selected as one of the world's top 100 extra virgin olive oils in 2020. In 2019, the advertisement of Xiangyu olive oil was broadcast on CCTV channels 1, 2, and 13 in prime time. In the same year, it was selected as "National Brand Project" by Xinhua News Agency.
Xiangyu Company carry out the cooperation mode of “Company + Association + Base + Cooperatives + Farmers” to implement “Order Agriculture”, which effectively integrates the olive planting area of 362,000 mu in Wudu District, and promotes the development of olive by nearly 300,000 people in 65,742 households (among which 6,358 are poor households with 28,600 people). Since its establishment, the company has paid a total of 1.2 billion yuan to growers for acquisition. In 2021, the company have processed 16,646 tons of fresh olive fruits and produced 1,797 tons of extra virgin olive oil, and paied 95.8 million yuan for acquisition.
XiangYu company take the poverty alleviation through industry as own duty, in many years to provide the support of the five aspects for the poor households who are on record: first,to provide free technical guidance, Second, to provide free good seedling, Third, to purchase poor household fruit as a priority in higher than the normal price, Forth, various funds to support, Five, priority free for poor park road, etc. Since 2014, a total of 21,678 people from 4,817 registered poor households have been lifted out of poverty.
The company also set up the “Xiangyu” Olive Award Scholarship in Longnan No.1 Middle Schoo lin 2013, donating 100,000 yuan every year, and has funded hundreds of students at present. During the 2020 epidemic, a total of 750,000 yuan was donated. Over the years, xiangyu company accumulative donations of goods and materials amounted to 12.78 million yuan.
Better, more excellent, stronger, is the goal and vision Xiangyu people pursue! Xiangyu people will be committed to the olive industry for the benefit of the people, win glory for the country, to achieve a historic leap out of Gansu, out of China, into the world.